MASSIMO OSTI STUDIO by SCOTT KING
Chapter 08, in collaboration with contemporary artist Scott King - known for his critical works and direct visual language - explores graphics as a medium for expression and reflection. The Chapter features a limited edition t-shirt, produced in just 100 pieces and packaged in a special transparent vacuum bag, with an essay by King on the ‘forgotten cultural worker’ printed on the back. Each t-shirt comes with a signed and numbered poster, including a second text on the artist’s role and relationship with cultural institutions.
PRODUCT [1]
THE PROCESS
A dialogue between art, graphic design and social criticism
For this Chapter, Massimo Osti Studio established a dialogue with the contemporary art scene, choosing Scott King for his ability to combine a critical perspective with a simple, direct style. King immersed himself in the Massimo Osti Archive, exploring the Italian designer’s graphic approach with tracing paper, experimental printing techniques and pop art influences. A natural synergy emerged from this research: both drew on pop art aesthetics transforming it into a tool for communication and critical reflection. This affinity takes shape in an ‘anti-slogan t-shirt’ that fuses King's satirical style with Osti's graphic language.